What term describes companies that are likely to lose in the long run due to a lack of clear focus?

The term that describes companies likely to struggle in the long run due to a lack of clear focus is identified as "Middle-of-the-Roaders." These companies typically try to appeal to a broad audience without specializing or positioning themselves in a particular niche. As a result, they often fail to differentiate their products or services effectively from competitors, leading to ambiguity in their brand identity and customer perception.

In competitive markets, having a clear focus helps companies to leverage their strengths and build loyalty among specific consumer segments. Middle-of-the-Roaders may end up satisfying no specific market need well, leading to diminished market share and profitability over time. This lack of decisive strategy contrasts with focused firms that either dominate the market or aggressively challenge incumbents. Thus, "Middle-of-the-Roaders" are at a disadvantage because they struggle to stand out in a crowded marketplace.