Which of the following developments is impacting the marketing landscape?

The growth of not-for-profit marketing is significantly impacting the marketing landscape because it illustrates a shift in consumer behavior and societal values towards socially responsible and purpose-driven initiatives. As consumers increasingly prioritize ethical considerations and sustainability in their purchasing decisions, not-for-profit organizations have become more prominent in their marketing efforts to communicate their missions, engage audiences, and create a sense of community around their causes.

This trend reflects a broader change in how brands — whether for-profit or not-for-profit — connect with consumers. Not-for-profit marketing emphasizes storytelling, emotional connections, and transparency, making it a vital area in the marketing landscape as organizations compete for attention and support in a crowded marketplace. Additionally, the rise of digital platforms allows not-for-profit organizations to reach wider audiences, build online communities, and leverage social media for advocacy and fundraising efforts.

The other developments mentioned don’t indicate a positive evolution in the marketing landscape. A decline in digital communication would hinder engagement and outreach, while a decreased focus on globalization would limit market opportunities. Similarly, a reduction in consumer access to technology would restrict the ability to market effectively and reach target demographics, limiting both commercial and social efforts. Therefore, the growth of not-for-profit marketing stands out as a transformative trend in today’s marketing environment.